CASE STUDIES / ETSY DIGITAL — PLANNERS SHOP
ETSY DIGITALEtsy digital products: $8.5K/month in 4 months.
An Etsy shop selling digital planners — 40 products, zero inventory, zero shipping — built into $8.5K/month of near-passive revenue in four months.
The Challenge
The client wanted income without logistics — no stock, no shipping, no suppliers. Etsy digital products fit, but the planners niche is saturated with thousands of near-identical listings. The challenge: build a catalog that could actually get found in Etsy search and convert browsers into buyers, organically.
Our Strategy
Own the long tail. Instead of fighting for "planner", we mapped hundreds of specific, low-competition search terms — niches inside the niche — and built a 40-product catalog where every listing targeted its own keyword cluster. eRank-driven SEO on every tag and title, conversion-focused mockups, and tiny Etsy Ads tests only on listings already converting.
Execution
- Trend & keyword research across planner sub-niches
- 40 digital products designed & produced
- eRank-driven SEO — titles, tags & descriptions
- Conversion-focused mockups & listing design
- Micro-budget Etsy Ads tests on proven listings
- Shop policies, FAQ & review-follow-up automation
- Monthly keyword-coverage expansion
RESULTS
The numbers
month by month.
MONTHLY REVENUE — FIRST 4 MONTHS
"I check the shop on Sundays. That's it. GEC built the entire catalog, ranked it, and it sells while I sleep — my first genuinely passive income stream, and it keeps growing."